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Why Visibility Is the Key to Growth
You can run amazing classes, deliver fantastic experiences and have brilliant instructors and coaches behind you, but if people can't discover your club, how will you grow?
In the past, many clubs could rely on word of mouth alone. While word of mouth awareness is still a vital factor for club visibility, today's parents increasingly start their search online, comparing local activities before deciding where to book.
The more visible your club is online, the more opportunities you have to:
- Reach new families
- Fill empty spaces
- Grow in your local area
- Reduce reliance on word of mouth and referrals alone
- Build a steady stream of bookings
Simply put, more visibility creates more opportunities for growth.
What Is the ClassForKids Discovery Site?
The ClassForKids Discovery Site is a handy parent marketplace that helps families search for and book children's activities in their local area.
Parents can search and filter options by:
- Location
- Activity type
- Class or camp type
- Age group
The Discovery Site is exclusive to ClassForKids customers and every club that signs up has the option to be listed for free, giving your classes an instant boost in discoverability to families who may not have found you otherwise. Instead of relying solely on social media posts, referrals, postering and other local advertising, your club can appear where parents are already searching.
Think of the Discovery Site as an additional, free marketing channel for your club. Even when you're busy delivering sessions, planning classes or taking some well-earned time off, your listing continues working in the background, helping families discover and book your classes and camps.
How Does the ClassForKids Discovery Site Help Clubs Grow?
Growing your business requires extra time, effort and constant promotion. The ClassForKids Discovery Site helps make growth easier by increasing your visibility without adding any more work to your plate. Our parent marketplace can effortlessly help your club grow in four key ways:
Reaching New Families
The ClassForKids Discovery Site puts your club in front of parents actively searching for activities in the local area. With over 1M parents in the UK already having a ClassForKids account, it is even easier for them to book in with your club.
Filling More Spaces
The easier it is to find your club, the easier it is for families to book. With 48% of UK parents already having a ClassForKids account, families can move from discovery to booking even faster, helping you fill spaces with ease.
Reducing Reliance on Advertising
Keeping Your Club Working Even When You're Not
While you're coaching classes, teaching sessions or spending time with your family, parents can continue discovering and booking your activities without you lifting a finger. Our booking data shows that 30% of bookings are made between 7pm and 10pm, while 92% are made on mobile devices, highlighting the importance of being visible and bookable whenever and wherever parents are searching.
How Do Parents Use the ClassForKids Discovery Site to Find Activities?
The ClassForKids Discovery Site isn't just a valuable growth tool for clubs, it is a staple for parents as well, giving them a simple way to discover and book children's activities in their local area.
Instead of searching multiple websites, social media pages and local community groups, parents can use the Discovery Site to explore activities, compare options and book classes all in one place.
With the ClassForKids Discovery Site, parents can:
- Search locally for activities with their postcode, town or city
- Discover clubs they may not have found otherwise
- Compare available options in different sports/activity categories
- View availability for clubs and book in quickly and easily
Almost half of UK parents already use ClassForKids and are familiar with the booking experience, helping reduce friction when they're ready to secure a place.
A simpler booking experience for parents means less friction and more growth for your club.
Could the Discovery Site Help Your Club Grow?
The ClassForKids Discovery Site could be a great fit if:
- You rely heavily on word of mouth
- You want to grow within your local area
- You regularly have spaces to fill
- You're looking for new ways to attract families
- You want more visibility without spending more on advertising
- You'd like bookings to happen even when you're not actively promoting your club
- You're preparing for a busy new term and want to maximise enquiries
If any of those sound familiar, increasing your visibility through our parent marketplace could be one of the simplest ways to support your growth goals.
Looking to take your growth strategy even further? Read our guide to creating more predictable income for kids' activity clubs and discover how visibility, subscriptions, re-enrolment and parent experience work together to support long term growth.
Make Sure Parents Can Find You Next Term
As a new term approaches, parents are already getting organised and researching activities for their kids.
For many clubs, the weeks leading up to a new term are some of the busiest and most important booking periods of the year. The earlier parents discover your club, the more opportunities you have to fill classes, welcome new families and start the new term with confidence.
The clubs that are easiest to find are often the clubs that fill their classes first. By listing your club on the ClassForKids Discovery Site, you can put your activities in front of more families, increase your visibility and create more opportunities for growth, all without adding more admin to your day.
Ready to reach more families?