Upbeat: The Contest that Moves Your Dance School Forward

The Extra Push You Need to Take Your Dance Studio to the Next Level

You know how it goes. Maybe you used to dance in front of the TV, belting out lyrics into your imaginary mic while soaking up the applause from your biggest fans (all parents love a living room show while they're trying to watch Catchphrase!). Or maybe you found your passion for dance in a studio, where movement became your language for self-expression. Whatever brought you here, you’re now a dance school owner.

And running a professional dance studio involves more than just teaching steps. It takes a business mindset, dance class marketing, strengthening your brand, and managing finances. Because no matter how much passion fuels your studio, you’re also a dance business owner, and you want to grow and scale.

But between working long hours, never-ending admin, and hustling for new customers, it’s easy to feel stuck, wondering how to grow your dance business. Think of water at 99 degrees: it’s hot, but at 100 degrees, it boils, and that steam creates power and movement. Upbeat is your extra degree, the final push to turn your hard work and ambition into real results.

With over £10,000 worth of business-boosting prizes, this contest is your chance to strengthen your brand, increase revenue, and achieve the business growth you’ve been working so hard for.

Ready to move forward? Here’s what’s up for grabs and how to enter.

2 minutes
Melih Kalender

by Melih Kalender

Writer

Posted 06/02/2025

A navy grid background with an illustrated browser window in the centre. The title reads "Upbeat: The Contest that Moves Your Dance School Forward". ClassForKids and The Scoop logos are featured in the corners.

What Can You Win? (Hint: £10,000)

We’ve put together a transformative prize package worth £10,000, which covers the 4 key areas every dance studio needs to master:

Brand: Make Your Dance School Unforgettable 🩰

We often think of branding as logos and colours, but at its core, your brand is how people feel about your dance school. Think of Mercedes Benz; just hearing the name likely brings up feelings of quality, luxury, and high performance.

That emotional connection is the real power of a brand. It’s what makes parents trust your dance business, remember it, and recommend it.

To help you strengthen your brand and leave a lasting impression, we’re giving you:

✔️ A brand-new logo, brand guidelines, and templates to create a professional and consistent look across everything you do.

✔️ A one-year Canva Pro subscription, so you can easily design stunning marketing materials, social posts, and flyers.

✔️ A professional photo and video shoot to capture high-quality images that showcase your dancers and your brand in action.

Social: Reach More People and Make More Money 📢

Unless you have a social media manager (or moonlight as one yourself), keeping up with algorithm changes and knowing what actually brings more bookings can feel overwhelming. But when done right, social media can boost business growth.

To help you turn social media into a money-making tool, we’re giving you:

✔️ Sessions with an ad specialist, so you can stop guessing and start running campaigns that actually bring in bookings (= more revenue!).

✔️ Your first £500 ad spend covered by ClassForKids, so you can get real results without spending a penny of your own budget.

Business: Strengthen and Grow Your Dance Business 💼

Did we mention running a successful dance school requires a business mindset? After all, you’ve got finances to manage, customers to retain, service standards to improve, and a whole dance business to run.

Before you crank your overwhelm gauge to the max, stop right there – we’ve got good news.

With Upbeat, you’ll get:

✔️ A 6-month membership to Dance Business Lounge, run by Louise Brough, a.k.a. the Dance Business Coach, who will show you the power of a business mindset in growing and scaling your dance school.

✔️ VIP tickets to Superweekender, an event packed with networking, insights, and exclusive industry knowledge to help you stay ahead of the game.

Fame: Get Your Dance School in the Spotlight 🌟

Success isn’t just about what happens inside your studio. It’s also about making a name for yourself in the wider dance industry. And Upbeat gives you exclusive opportunities to step into the spotlight and make your dance business the one everyone’s talking about.

✔️ VIP tickets to Shake It Up, plus accommodation, so you can experience this unmissable dance event and connect with some of the industry’s top names.

✔️ A dance masterclass with a leading expert, giving you and your team a chance to level up your skills.

✔️ £250 dancewear vouchers, because your young dancers should look as good as they move.

How to Enter: Your Chance to Win

Applying for Upbeat is quick and easy; we just want to hear your story and understand how these prizes will impact your business.

Here’s what to do:

💡 Fill out the entry form. Tell us about yourself, your studio, and what makes your dance business unique.

💡 Share your story. When did you start your studio? What challenges have you faced, and what are your biggest goals?

💡 Show us your vision. How would you use these prizes to transform your business? We want to hear how Upbeat will help you grow.

Entries are open until 9 March 2025, so don’t miss your chance to win £10,000 worth of business support and take your dance studio to new heights.

Top Tips for a Standout Application

Want to boost your chances of winning? Here are some tips to make your application shine.

✔️ Be authentic. We want to hear the real story behind your dance school. What drives you? What makes your dance business special?  

✔️ Think big. Tell us how these prizes will make an impact, whether it’s strengthening your brand, refining your dance studio marketing, or improving your social reach.

✔️ Show your passion. Let’s see some energy, dedication, and ambition! Dance is all about expression, so let your passion shine through in your application.

Are You Ready to Take Your Dance Business Upbeat?

Together, we will take your dance business, your brand, and your success upbeat. If you’ve been searching for a game-changing opportunity to grow your dance business, this is it.

🎉 Enter now and show us why YOU should be our winner! 🎉

Melih Kalender

By Melih Kalender

Writer

Melih’s our go-to for blogs that intrigue, guides that inform, and ads that grab your attention. When he’s not writing content, you’ll find him chasing the stories behind words, experimenting in the kitchen, or plotting his next big adventure.