Level Up: A Success Story

Levelling Up with ClassForKids

Let’s Rewind to January 2022

At ClassForKids, we knew it was time to give back to our community. So in January 2022, we decided to run a contest for kids activity club owners to win a business makeover worth £10k. We're talking about a total overhaul in branding, social and ad content, and design - you name it, it was there!

For many activity club owners, passion for their skills and improving children’s skills often outweighs the time spent developing their business - whether that's working on business and marketing strategies or growing personal goals and skill sets. And we knew it was time to change that. So we set out on the journey of a lifetime to change one person's life.

“When I won the Level Up contest, I was blown away… I remember I got the phone call, and I was smiling so much that my face hurt. I wanted something to give me the push to work a little harder… It felt incredible. I was just so grateful.”

That person was Lauren, the Director of the Avenue Dance Company (ADC), based in Berkshire, Buckinghamshire, Hampshire & London. Winning the Level Up contest has propelled Lauren’s success with new initiatives, strategies and confidence to achieve her goals.

A woman stands smiling beneath a balloon arch made of pink, white and rose gold balloons in a modern office space. She holds a sign that says “Level Up” and wears all black with white trainers. — **Lauren Jayne, Level Up Winner**

After four years of successfully running her dance school, Lauren was looking for something to push her in a new direction. But as a sole owner, Lauren often felt isolated when making decisions about her business. After coming across the Level Up contest, Lauren decided to fill out her entry to take her business to the next level with support from our team of in-house experts and other industry leaders.

Over the next nine months, Lauren worked alongside our team of in-house experts and some of the leading experts in branding, mentoring and dance school ownership to take her business to the next level. From social media advice to graphic design to marketing and paid media strategies, Lauren spent the next nine months with the ClassForKids team focusing on crucial areas in her business.

“The team at ClassForKids goes above and beyond. Even though I’ve completed my sessions, I know that I can drop a message to any of you, and you’ll be there on hand to help.”

Meet the Team Behind the Makeover

A man with a serious expression, trimmed beard and short hair, wears a denim shirt over a grey tee, posing against a dark background. — **‍Michael, Branding and Creative Wizard**

Lauren wanted branding that would clearly show potential customers what the ADC stood for and brand guidelines that would help her maintain consistency.

A woman with blonde hair tied back and wearing a vibrant green blazer smiles confidently at the camera. The background is dark, making her outfit and bright expression pop. — **‍Louise, Dance Business Expert**

Finding it hard to take a step back and delegate to her team, Lauren was looking for someone to inspire her to hand over the day-to-day running so she could focus on the future.

A smiling man with short curly hair and glasses, wearing a dark shirt, stands in a softly lit indoor space. He appears relaxed and confident, facing the camera. — **‍Nadim, Business Guru and Motivator**

Lauren was looking for someone with good business experience to show her how to find confidence in herself and the decisions she was making about her business.

A woman with long brown hair smiles warmly at the camera in a bright office space. She’s wearing a soft grey jumper and earrings, giving off a friendly, approachable vibe. — **Tracey, Marketing and Strategy Genius**

Lauren was looking for ways for her business to stand out from the crowd. With some insights into marketing, Lauren was looking for an expert to take her knowledge to the next level.

A man with short dark hair and a wide smile stands in a bright office, wearing a dark jumper. The background includes green plants and a blurred workspace, creating a cheerful and open atmosphere. — **‍Nikki, CEO and Mischief Maker**

Aside from announcing our winner to the world, Nikki used experience from his days as a tennis coach and club owner to help Lauren define her goals. Together they set out realistic goals and increased her confidence in decision making.

The ClassForKids Team

Working alongside the panellists, the ClassForKids team helped Lauren with everything from social media advice to Facebook ad builds and budgets to creative designs and templates. Now Lauren enjoys creating content, has ideas on how to attract new customers, and understands the importance of creating a social strategy.

Level Up Podcast Recording: Two ClassForKids team members and Lauren, the Level Up contest winner, sit around a podcast setup in a bright studio. Two women and one man smile toward the camera, seated with laptops and microphones. Framed posters from ClassForKids campaigns hang on the wall behind them.

So, there you have it! The story of our level up contest winner 2022. Life has changed dramatically for Lauren. And things are only on the up. The only question left is - could you be the winner of our Level Up contest this year?

You know what they say. You’ve got to be in it to win it!

Click the button below and register your interest so you’re the first to know when our new contest goes live.

Rebecca is our in-house Content Strategist, Social Media expert and part-time podcaster. When she's not writing, planning or snapping content, you'll find her in one of three places: engrossed in Greek Mythology books, on a paddle board with her dog, or climbing a hill somewhere in Scotland.