How to Set Up and Manage a Business Social Media Account That Grows Your Kids’ Club

Want to stay ahead of the curve? Check out our blog on navigating social media trends here.

Parents are constantly looking online for fun, safe, and enriching experiences for their children, and many of them turn to social media first.  

In fact, 58% of consumers first discover new business on social media* and customers who engage with a business on social media spend, on average, 35-40% more**.

So, research shows this is needed, but what is the direct impact on your kids’ club?

Build awareness: Social media helps new families discover your club through search and local sharing. 

Showcase your offering: Share photos, videos, and success stories that bring your club to life.  ‍

Foster trust: Regular posts build familiarity and show you’re active, reliable, and engaging.  ‍

Drive bookings: With the right strategy, your social media can become a booking engine.

Think of your social media as your digital shopfront, it’s often the first place new parents will visit before committing to a class. Here’s why a strong social media strategy is critical to club success.

How to Set Up Business Social Media Accounts That Stand Out for Your Kids’ Club

Setting up a strong profile is more than just picking a name and uploading a logo. Here’s how to set up social media accounts for business like a pro:

Choose the Right Platform(s)

Start where your audience is. Most kids’ clubs benefit most from:  

• Facebook: Great for parent communities, events, and messaging  
• Instagram: Great for visuals, Stories and Reels
• TikTok (optional): If you’re open to short-form, engaging video content  

Pick 1-2 to begin with and do them well.  

Business vs Personal Accounts: How to Set Up Social Media Accounts for a Business

To business or not to business? That is the question…

While personal and creator accounts offer some flexibility, a business account is tailor-made for organisations like yours. It unlocks powerful features that help you grow, from detailed insights and post analytics to advertising options, booking links, and handy contact buttons.  

With a business account, you get:

• In-depth insights and analytics
• Advertising tools to reach more families
• “Contact” and “Book Now” buttons for easy connections
• Scheduling tools to plan your posts

Understanding this difference is essential to setting up your social media the right way- so it truly supports your business goals.

Your Handle and Profile Image

Your handle (username) and profile image are often the first things people notice, so make them count.  

They should be easy to find, instantly recognisable, and reflect your club’s personality at a glance.  

• Use a clear, searchable handle (e.g., @littleexplorersclub)
• Match it across platforms where possible
• Use your logo or a bright, welcoming photo that works at small sizes

Writing a Winning Bio

Your bio is prime real estate. In 150 characters or less, tell visitors:

• Who you are
• What you offer
• Where you’re based
• What action they should take

Example: ‘Recreational and competitive gymnastics classes for kids aged 3-18 in Bristol. Book your free trial below!’

How to Manage a Social Media Account for a Business (Without the Overwhelm)

Once your account is live, the real work begins: managing your business social media accounts effectively.

Here’s how to manage a social media account for a business without it taking over your life:

Plan Ahead

Use a simple content calendar to:  

• Align posts with term dates and holidays
• Promote classes, events, and last-minute spots
• Include themed weeks (e.g., ‘Superhero Week’) or national days

Planning helps reduce the stress of last-minute posting and gives you a balanced mix of content.  

Content Ideas That Work

Review what works for you.

• Behind-the-scenes photos of your sessions
• Testimonials from happy parents
• Birthday shoutouts (with permission)
• Educational or fun tips for kids at home
• Staff introductions and team updates

Engage by asking questions like:

• "What’s your child’s favourite activity this term?"
• "Would you like to see a weekend session added?"

Be Responsive

Reply to comments and messages promptly- parents often expect quick answers, especially about availability or age suitability. 

Use saved replies or auto-responders for common queries like “What is the age range?” or “How do I book?

‍How to Add Links and Map the Customer Journey

You’ve attracted a potential customer- now guide them to take action.  

Add a 'Link in Bio'

Instagram and TikTok only allow one clickable link in your profile. Use tools like:

• Linktree
• Campsite
• Laters’ Linkin.bio

These let you link to multiple destinations: bookings, contact forms, class schedules, etc

Map the Customer Journey

Think like a parent seeing your profile for the first time:  

1. Can they quickly understand what you offer?  
2. Is your location and age range clear?  
3. Is there a clear path to book or message?  

Every post should subtly guide users toward a next step- whether that’s following, messaging, or booking a trial.  

Use Technology to Your Advantage

Smart tools can save time and boost your impact. Here are some must-haves:

Canva

Even if you’re not a designer, Canva lets you create high-quality social media content with ease. You can:

• Use templates for Instagram posts, Facebook covers, or Stories
• Add your logo, brand colours, and fonts for consistency
• Create engaging graphics for upcoming events, term dates, or theme weeks  

Best of all, it’s drag-and-drop, so no design skills required.  

For more branding and advertising tools tailored to sports clubs, dive into our essential marketing toolkit blog.

Scheduling Tools

Instead of posting manually every day, use a scheduler to plan content in advance.  

• Meta Business Suite is free and built into Facebook/Instagram, allowing you to schedule posts, reels, and stories.  
• Later or Buffer are great for managing multiple platforms from one place, and they provide useful insights too. 

Batch content creation (e.g., on a Sunday evening) and schedule your posts for the week ahead. This frees you up to focus on running your club.  

Booking and Club Management- ClassForKids

This is a game-changer for kids’ activity providers. ClassForKids is more than a booking tool, it’s your digital assistant, helping you streamline your operations while offering a smooth experience for parents.

Explore the full list of ClassForKids features and see how it can support your club’s growth.  

Why use ClassForKids?

• Direct Booking Links: Share a booking link straight from your ClassForKids dashboard to your social media bio or posts. Parents can view class info and book in just a few taps.  
• Automated Confirmations: Once a parent books via the link, they receive instant confirmations- no need for back-and-forth messages
• Waiting List Management: Easily manage full classes with automated waiting lists, so no leads are lost. 
• Payment Handling: Parents can pay securely online at the time of booking, saving you time chasing fees. 
• Professional First Impression: The branded booking page looks sleek and trustworthy, helping to build confidence from the first click.  

ClassForKids 🤝 Your Business Social Media Accounts

Your social media is the perfect place to turn interest into action, and ClassForKids makes that easier than ever. Here’s how to seamlessly integrate your booking system link into your business social media accounts for maximum impact.  

1. Add your Booking Link to Your Bio: Whether you’re using Instagram, Facebook, or TikTok, your ClassForKids link should be front and centre in your profile bio. 
2. Embed it in Posts: When you announce a new term or class, include a call to action: “📅 Book your place now – link in bio!” Or on Facebook:“👉 Book here: [insert ClassForKids link]”
3. Use Stories and Highlights: Add a “Book Now” Highlight on Instagram with a swipe-up link to your booking page (if eligible) or use a Link-in-Bio tool to direct viewers from stories to the right place.  
4. Connect It to Facebook events: Create an event for your next class or taster session, and include the ClassForKids booking link in the event description.  

What This Means for You

When used together, tools like Canva, Later and ClassForKids help you: 

• Show up professionally online
• Save hours each week on admin  
• Make it incredibly easy for parents to discover, trust, and book with your club

Your job? Deliver the amazing sessions you already do. Let the tools handle the rest.  

Why Learning How to Set Up and Manage a Business Social Media Account Matters

Learning how to set up and manage a business social media account for your kids’ club doesn’t have to be complicated. Start with a clear, professional setup, then focus on consistency, creativity, and connection.  

By making social media a natural extension of the incredible work you already do with children, you’ll not only attract more families, you’ll also build a strong, loyal community around your brand.  

Ready to put all this into action? Watch our free online event 'Social Media Elevation' a hands-on session packed with expert tips, tools, and inspiration to help you grow your club’s presence online.