Cheer London Allstarz is a thriving cheerleading and gymnastics business based in Southeast London, offering classes in cheer, tumbling and gymnastics to children of all abilities. Built on a foundation of inclusivity and community, the wider business has grown rapidly to now support nearly 2,000 children every week across a range of cheer, dance and gymnastics programmes.

As demand for classes increased, so did the complexity of running the business. To continue growing without compromising quality or experience, founder Sophie recognised the need for a more efficient and scalable approach to managing her bookings and payments.

In the early stages of the business, operations were handled manually. Registers were paper-based, payments were tracked by hand and admin processes were notably time-consuming.

Managing multiple locations, growing class numbers and an expanding team created operational strain and the lack of a centralised system meant valuable time was being spent on administrative tasks instead of business development. Payment tracking and collection, in particular, required constant attention, with missed or delayed payments adding further complexity.

"I felt like I wasn't a cheer coach anymore or definitely not a business owner, I was a debt collector as people just will forget to pay."

Without a more structured and automated solution, continued growth risked becoming difficult to manage.

Cheer London Allstarz joined ClassForKids in 2021, initially using termly bookings to modernise their processes for payments. This provided an immediate improvement, replacing manual registers with one streamlined, central system.

As the business evolved, Sophie made the strategic decision in 2023 to transition to a subscription model for her classes. This move fundamentally changed how the business operated.

Subscriptions created a more manageable payment structure for parents while delivering consistent monthly income for the business. At the same time, automation removed the need for manual invoicing and payment tracking, significantly reducing admin time and removing the need for payment chasing.

Alongside payment features, ClassForKids provided a single platform for managing registers, parent communication and customer information, ensuring everything from bookings to safeguarding data was accessible and secure in one place for Sophie and her team.

With ClassForKids in place, Cheer London Allstarz was able to expand rapidly. What started at around 60-70 athletes grew to 450, alongside a much wider programme reaching thousands of children each week. 

Moving to subscriptions to collect payments created consistent, reliable monthly income for Sophie. This removed the uncertainty associated with termly payments and made financial planning significantly easier within the business.

Automation eliminated repetitive tasks such as chasing payments and managing paper records, two tasks that previously took up a substantial amount of Sophie's time. With administrative processes running in the background, Sophie and her team were able to focus on more important work including expansion and programme development.

Stronger data management also became a clear timesaver for the business. With all information stored securely in one system, staff have instant access to key details such as registers, emergency contacts and medical information. This not only improves efficiency but also supports a high standard of safety and professionalism across all sessions.