Joanna Craig, founder of Magical Crafting Club, always felt creativity deserved more space in children’s lives.

“Throughout school, I just felt it was all academic classes and not enough on the creative side.”

That belief stayed with her, even before she knew exactly how it would turn into a club. The turning point came during the pandemic, when lockdown meant more time at home with her nieces.

“I did loads of projects with them, and I realised how far they developed the skill set they’d learned and how much fun it was just creating projects out of recycled items.”

That experience sparked the idea for Magical Crafting Club, a space where children could explore imagination, build confidence, and learn through hands-on creativity.

Keeping classes full with a child-led creative approach 

Starting a club during COVID required determination, but as restrictions lifted, one thing became clear very quickly: 

“Since the pandemic, the biggest thing for me is being able to have full classes and have them to capacity all the time.” 

Magical Crafting Club keeps class sizes intentionally small, giving children more one-to-one support. 

“What makes Magical Crafting stand out is definitely the fact that we run smaller classes, so the kids get a more one-to-one attention and experience.” 

This approach helps children build skills, confidence, and imagination, while parents see the value in a calm, focused creative environment. 

When admin tasks became a barrier to business growth 

As demand increased, the admin workload grew alongside it. 

“Before ClassForKids, everything was pretty much all over the place, bits of paper here and there, and things weren’t actually securely kept away.” 

Important information was hard to access quickly, especially during busy sessions. 

“I used to just write things down everywhere and didn’t know how to get people’s contact details quickly.” 

Like many creative clubs, Joe found that the admin began to pull focus away from the children, which was never the intention. 

Finding structure with Arts and Crafts Class Management Software 

Jo discovered ClassForKids as she gradually built her arts and crafts club. Introducing the ClassForKids arts and crafts class management software brought everything into one place. Bookings, registers, parent details, and communication became easier to manage, even while classes were running. 

“ClassForKids has been immensely helpful in keeping me more organised, especially when I’m busy running the classes. I don’t have time for all the extra things as well.” 

If you want to see how arts and crafts clubs manage bookings, registers, and communication in one system, you can tour the ClassForKids arts and crafts software here.

Flexible cmps and automated bookings for busy parents 

Holiday camps play a big role in Magical Crafting Club, and flexibility is key. 

“I like to use the camps feature… With ClassForKids, I can tell parents you can pick just one day or the full three-day camp. I can be flexible on that.” 

Parents can choose what works for them, without Jo having to manage extra admin. 

“There’s discount codes I can create… bookings are all automated as well.” 

This automation frees up time for planning creative projects rather than chasing messages or late payments. 

Over 20% growth with ClassForKids Arts and Crafts Software 

Since starting with ClassForKids in 2023, Magical Crafting Club has achieved more than 20% growth year on year. 

This growth has been supported by: 

• Automated bookings 
• Clearer organisation 
• Flexible camps and discounts 
• Less time spent on admin 
• Better visibility across classes 

With these foundations in place, Jo can focus on quality, creativity, and planning for growth. 

“I’ve got about 40 kids a week, and I’m hoping to expand into a new location. We’re in talks at the moment with that as well.” 

Scaling an Arts and Crafts Club with confidence 

Looking ahead, Jo’s goals are ambitious but realistic. 

“In three years’ time, I’d like my own location, definitely expanding classes and probably having some more staff around.” 

ClassForKids will remain part of that journey. 

“I definitely see ClassForKids being part of that scaling process because it’s so easy to see the different locations… it’s made life much easier.” 

Why ClassForKids works for Arts and Crafts Clubs  

Magical Crafting Club shows how the right arts and crafts class software supports growth without losing the heart of the club. 

Key benefits include: 

• One secure place for bookings, payments, registers, and communication 
• Automated admin that saves time 
• Flexible camps and pricing options 
• Clear organisation during busy times 
• Confidence to expand at a steady pace 

What other Arts and Crafts Clubs can learn from Magical Crafting 

Magical Crafting Club proves that creativity flourishes when admin stays under control. 

Key takeaways from Jo’s story are: 

• Even small kids’ clubs need strong systems to grow 
• Automation protects your time and energy 
• Flexibility matters to parents 
• Organisation supports steady growth 
• The right software helps creative clubs scale confidently